Sterling Holiday Resorts Limited has announced the appointment of Vikram Lalvani as its new managing director and CEO starting April. After seven years of overseeing various strategic responsibilities at Sterling, which included customer engagement, hotel sales and resort operations etc., Lalvani will be taking on the role of managing director of Sterling Holiday Resorts. The post was effectively held by Ramesh Ramanathan since 2011, who will now continue to guide the company as its chairman.

Over the past decade, the company has expanded its footprint from 10 resorts to over 38 resorts with over 2,500 rooms, spread across hills, beaches, jungles, rivers, heritage, pilgrimage and drive-to locations across India.