The Goodyear Tire & Rubber Company introduced the Goodyear Assurance MaxLife, during its 2018 Customer Conference in Nashville, Tenn., this week. Designed for savvy consumers looking for quality with long-lasting value, the Goodyear Assurance MaxLife extends journeys with an 85,000-mile limited tread life warranty. Bolstered by Goodyear's TredLife Technology, the tire delivers up to 30% more miles of all-season traction compared to the standard all-season tire. The Goodyear Assurance MaxLife also features a unique treadwear gauge that shows how much tread life remains as the tire wears, allowing drivers to conveniently read their tread depth through built-in wear gauges at any time. Available in 45 sizes, from 15 inches to 20 inches – and covering 75% of the cars, minivans and SUVs on the road– the Goodyear Assurance MaxLife also boasts a variety of stability-enhancing features. The tire is compatible with vehicles like the Ford Escape; Toyota Camry, Corolla and RAV 4; Nissan Altima and Rogue; Honda Accord, Civic and CR-V; and Kia Sorrento. The Goodyear Assurance MaxLife is the newest addition to Goodyear's Assurance family of tires, joining the recently launched Goodyear Assurance WeatherReady. Since 2004, Goodyear has put more than 60 million Assurance tires on the road to make it one of the most successful product lines in the history of the tire industry.