The tire's tread pattern and unique, customizable sidewall earned it the most recognized design award in the world
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Release date- 11012022 -
Founded in 1950, GOOD DESIGN is the oldest and most recognized program for design excellence worldwide. The tire is being honored for its design excellence and was selected from more than 1,100 entries spanning over 50 countries.
Discoverer Rugged Trek, which launched in 2021, is an all-season pickup truck and SUV tire that offers excellent performance on and off the road. A first for any Cooper tire, Discoverer Rugged Trek offers drivers their choice of two unique sidewall designs: the 'Knife-Edge' or the bolder 'Mountain Pass.' This customizable feature and the tire's bold and 'chunky' tread helped earn it this award.
'Now more than ever, light truck and SUV owners alike want every aspect of their vehicle to be both functional and customizable to their interests, including the tires,' said
In time for winter driving season, Cooper has added Three-Peak Mountain Snowflake designation to eight tire sizes for Discoverer Rugged Trek, which delivers excellent on and off-road handling and wet grip, even in the harshest of conditions. These sizes are now available at retail, and more tire sizes will be debuting this year.
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