Gap brand announced leadership changes designed to intensify the brand's customer focus, while meeting the global fashion and retailing needs of the business. As part of its plans to create a consistent, customer-centric experience across all channels globally, the brand has appointed Gap Inc. veteran Scott Key as senior vice president and general manager of Customer Experience. In the role, Key will oversee a newly combined e-commerce and marketing organization, charged with driving a powerful connection across these critical customer touch-points globally.

During his Gap Inc. tenure, Key has served in several senior leadership roles within the Growth, Innovation and Digital division, establishing a track record for innovation while working closely with incoming chief executive officer, Art Peck. Most recently, he oversaw the company's Customer Engagement Marketing function.