It’s a Jack and Coke with no bartender required.
“This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient, and portable,” said Brown-Forman President and CEO
The move comes amid strong global sales of of ready-to-drink alcoholic blends, including hard seltzers like White Claw. Global consumption of ready-to-drink beverages jumped 26% in 2020 and 14% last year, according to IWSR Drinks Market Analysis, an alcohol market research firm. For comparison, global consumption of all alcohols was up 3%.
Coke launched Lemon-Dou, its first ready-to-drink alcoholic beverage, in 2018 in
“We are strategically experimenting and learning in alcohol,” said
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