The makers of Coca Cola and
Hailing their new "pre-mixed cocktail option" as a retail variation of a classic mixed drink long available in bars,
"This relationship brings together two classic American icons to deliver consumers a taste experience they love in a way that is consistent, convenient and portable," said
"Brown-Forman has been a leader in the ready-to-drink category since we launched our first Jack Daniel's RTD more than 30 years ago," he added. "Coca-Cola perfectly complements
"We are excited about our new relationship with Brown-Forman and look forward to the introduction of
The cans are designed to feature "two of the world's most recognizable and valuable trademarks" in Coca-Cola and
The companies insisted that despite carrying the logo of the world's most popular soft drink, the cocktail will be marketed only to "consumers of legal drinking age" and that cans will include "clear responsibility symbols."
"
Analysts said the move marks a long-awaited serious entry by Coca Cola in to the alcoholic drink market after dabbling earlier with alcoholic Fresca and
The Jack & Coke deal comes after
Copyright 2022 United Press International, Inc. (UPI). Any reproduction, republication, redistribution and/or modification of any UPI content is expressly prohibited without UPI's prior written consent., source