Coca-Cola North America unveiled a new high-tech facility where retail and restaurant customers can build collaborative business plans and get a peek inside the company's innovation pipeline. The new KOlab - which doubles the meeting capacity of the former venue - is designed to help Coca-Cola customers navigate the fast-moving shopping and dining landscape. The space will host interactive sessions for Coke account teams and customers to explore trends and insights, and uncover growth opportunities. A digital immersion room features a customizable Virtual Reality (VR) experience where customers can demo new merchandising solutions and visualize Coca-Cola products in their store environments. Additional features include a chef activation area where culinary experts can showcase the connection between Coca-Cola beverages and meals, a beverage innovation area, and a space for focus groups.