THE BLOCKCHAIN GROUP 
Paris, São Paulo, 12 September 2011
Acquisition of DigitalMe,Brazilian social networks marketing specialistLeadMedia Group (FR0011053636, ALLMG) – a French-Brazilian player in online performance marketing specialised in lead generation, e-CRM and loyalty programme management - today announces the acquisition of DigitalMe, a Brazilian company specialising in the coordination and management of advertisers’ presence on social networks and social medias.Founded in 2009 with a team of 12 specialists, DigitalMe is one of the first companies established in Brazil to provide support to advertisers and brands on social medias and networks. The company has a customer base of about twenty leading Brazilian companies in their respective sector, including Onodera Estetica (health & beauty), Sotreq (construction), Cardif (car insurance), Light (electrical distribution in the state of Rio) and CEMIG (electricity company operating in the state of Minas Gerais) and the former president José Sarney’s Foundation.
DigitalMe services cover the whole spectrum of advertisers’ new marketing objectives on social networks: the recruitment of “fans” and their conversion into prospective customers, the creation and coordination of customer communities and loyalty-building, brand image and brand/customer interaction management, and the production of monitoring reports and metrics on advertisers’ social network activities. To achieve this, DigitalMe provides its advertising customers with proprietary content monitoring and production tools and expertise in the creation and coordination of their presence on social networks. DigitalMe’s services cover the leading social networks, i.e. Facebook, Tweeter, YouTube and SlideShare, as well as many networks that are specific to Brazil, such as Orkut, and niche networks for a customised presence. DigitalMe’s business model is virtuous, since it is mostly based on annual subscriptions. From an editorial point of view, DigitalMe’s content production services include text and video production.The transaction, which took effect on 25 August 2011, involves the acquisition of 99% of the share capital of DigitalMe. The teams and the management have already joined MediaFactory’s organisation and premises, located in São Paulo.Stéphane DARRACQ, Chairman and Chief Executive Officer of LeadMedia Group, commented: “Social networks are a strategic channel in Brazil, where they boast one of their highest penetration rates in the world. The integration of DigitalMe to our digital proposition in Brazil enables us to provide true expertise and innovative tools to a market segment experiencing very strong growth. This acquisition, which is expected to contribute to our strong growth, is particularly consistent with the strategy we set out as part of our IPO, aimed at combining complementary expertise and state-of-the-art technologies and roll them out for the benefit of all our Brazilian and French customers.”According to Vivian VIANNA, co-founder of DigitalMe, “DigitalMe is a pioneer in social network marketing in Brazil. Due to our expertise and state-of-the-art technological tools, we benefit from strong brand recognition with prestigious and loyal customers. Our business is experiencing strong growth, reflecting thriving social networks inPage 1 of 2
Brazil and the on-going requirements of our customers. We are delighted to join LeadMedia Group, which will share with us its technological expertise and will enable us to pass a key stage in our business development.”
About LeadMedia Group:
Founded in 2008, LeadMedia Group is a major player in online performance-based marketing specialised in lead generation, e-CRM and online loyalty programme management. With a portfolio of innovative proprietary technologies and a team of 115 specialists, LeadMedia Group has developed real expertise in its chosen markets. LeadMedia Group operates in two markets, France and Brazil, and recorded consolidated pro forma revenue of
€13.7 million in 2010, an increase of 100% compared to 2009. The Company was granted the OSEO innovativeenterprise status in March 2011.Next release: HY1 2011 results
on Thursday 27 October 2011 (after close of trading)
LeadMedia Group is listed on NYSE Alternext Paris
For further information, please visit www.leadmedia-group.com
