The BC Bud Corporation announced it has entered into a 12-month sales and marketing services agreement with Higher Peaks Agency Inc. to be its exclusive national sales and distribution partner for the Company's premium product portfolio. The BC Bud Co is committed to best-in-class distribution for its premium, artisanal products and looks to build on its sales and distribution relationships with provincial boards, retail procurement managers, budtenders, and the end consumers through this partnership with Higher Peaks and feel this is a winning combination critical to revenue growth objectives for 2023 and beyond. Higher Peaks will take on the role of the Company's ‘boots on the ground' retail sales force across Canada, representing The BC Bud Co's house brands.

As The BC Bud Co's representative, Higher Peaks has already begun to promote in-market products to its extensive network of retailers across Canada and is simultaneously working on pre-sales of soon-to-be-released products; building brand awareness, providing unique value propositions of Company products, and supplying trade marketing materials to retailers will be key in order rapidly accelerate consumer visibility and consumption of The BC Bud Co's premium, craft products. The BC Bud Co. will also invest in an educational product sampling program and budtender education collateral which will greatly assist at driving sell-through of products through budtender recommendations.