Artisanal Spirits Company targets new markets as it expands global experience for afficionados
April 16, 2024 at 03:00 am
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Artisanal Spirits Company CEO Andrew Dane tells Proactive's Stephen Gunnion that the company specialises in the creation and sale of exceptional, limited-edition whiskies and related experiences globally. Its primary operations are managed through a subsidiary, the Scotch Malt Whisky Society, with recent expansions including the launch of JG Thomson in 2021 and the acquisition of a new independent bottling business, Single Cask Nation, in the US earlier this year.
Artisanal Spirits Company procures whiskies from over 150 Scotch malt whisky distilleries and additional spirits from 20 countries, maturing and bottling these under their brands. The company sells these products exclusively to its global membership, which has surpassed 40,000 members. Members enjoy exclusive purchasing rights and access to member rooms in the UK and partner bars worldwide, enhancing the whisky experience.
Marketing strategies vary by region, leveraging digital platforms, affiliate programs, and gifting, particularly in the US during Father's Day.
Dane emphasized the enjoyment of whisky over investment, offering bottled casks for personal consumption. Membership growth, a key indicator of revenue potential, increased by 10% last year, contributing to an 8% revenue growth.
He said the company explores new markets through a franchise model, transitioning successful franchises into subsidiaries as seen in Australia and Taiwan. Currently, opportunities in Vietnam, Brazil, India, and Nigeria are being considered.
The recent acquisition of Single Cask Nation in the US aims to further penetrate the American market, exploiting the minimal overlap between their respective audiences to target the American whiskey segment.
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Proactive UK
Proactive UK
+44 20 7989 0813
UKEditorial@proactiveinvestors.com
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The Artisanal Spirits Company plc is a United Kingdom-based company, which is focused on providing single cask scotch whisky and other spirits. The Company's brands include The Scotch Malt Whisky Society (SMWS), Single Cask Nation (SCN) and J.G. Thomson (JGT). SMWS is the curator and provider of single cask Scotch malt whisky for sale primarily online to a discerning global membership. JGT is a creator of small batch blended malt whiskies, grain whiskies, rum and gin. JGT has a focus on small batch blended malt whiskies and other spirits, available both through direct-to-consumer online sales and through traditional retail channels. SCN brand sources, curates and bottles single-cask whiskies and other spirits selling both online and via traditional retail channels to its over 10,000 whisky enthusiasts in the United States. SCN also retails in international markets, including the United Kingdom, Germany, Sweden, Japan, Israel and Canada.