Texas Instruments announced an expansion of its automotive offerings that can help automakers improve how advanced driver assistance systems (ADAS) sense objects. The company's new AWR2944 radar sensor adds to the company's extensive portfolio of analog and embedded processing products and technologies, giving automotive engineers more tools that can fuel vehicle innovation. The increased ability to quickly detect objects, monitor blind spots, and efficiently navigate turns and corners paves the way for automakers to achieve their vision of a collision-free future.

The 77-GHz AWR2944 radar sensor can help automakers meet these safety regulations and provides best-in-class radio frequency performance in a small form factor – approximately 30% small compared to radar sensors. The AWR2944 sensor integrates a fourth transmitter to provide 33% high resolution than existing radar sensors, enabling vehicles to detect obstacles more clearly and avoid collisions. In addition, the new sensor's unique hardware supported by Doppler division multiple access (DDMA)-based signal processing improves the ability to sense oncoming vehicles at distances up to 40% farther away.

Empowering automakers to develop vehicles with increased visibility of their surroundings, the company's solutions for ADAS include high-performance integrated system-on-chip radar sensors, highly efficient edge artificial intelligence processors, and automotive-qualified power-management ICs (PMICs) such as the LP87745-Q1 low-noise, multi-rail PMIC for radar monolithic microwave processors. Automakers can jump-start their designs by purchasing the AWR2944 evaluation module (AWR2944EVM), which is available on TI.com for $549. The AWR2944 is priced at $23.95 in 1,000-unit quantities.