Telaria announced a partnership with Outside TV. Following a distribution deal whereby Outside TV’s connected TV app will now be preloaded onto all Samsung Smart TVs, Outside TV has partnered with Telaria to bring more of its award-winning video inventory to advertisers. Utilizing Telaria’s VMP, Outside TV will have access to specific solutions made for big screen video formats, enhancing the connected TV ad experience to be more like traditional TV. Features such as ad podding, which eliminates ad redundancy and conflict, and audio normalization, which ensures that content and ads are delivered at the same volume level, are important considerations for publishers, advertisers and viewers alike. Within the VMP platform, Outside TV will also be able to make informed decisions about its business with live reporting and real-time diagnostics.