CLEARWATER, Fla., Jan. 23, 2012 (GLOBE NEWSWIRE) -- It's a daunting prospect. Any value-added reseller (VAR) wanting to engage in software license, electronic download or cloud services resale faces a manually intense jungle of pricing tiers, complex licensing rules, tens of thousands of product SKUs, and new consumption and billing models. It's not surprising that a limited number of resellers are actually willing and able to sell software and services. For leading software producers and cloud providers, that means there are fewer partners capable of helping them get their products out to end users, especially in the small- to medium-sized business (SMB) market.

(Nasdaq:TECD) announced the U.S. launch of its web-based , a revolutionary marketing, selling, provisioning and billing platform that changes the way business solutions are bought and sold by allowing cloud providers, software vendors and independent software vendors (ISVs) a route to the VAR channel with access to thousands of Tech Data reseller partners.

, which guides resellers through a few easy steps to ensure they are purchasing the solution they need, the StreamOne Solution Store gives resellers the opportunity to offer niche products and cloud services to their customers through distribution, receive one invoice for their end users, and benefit from the reduced license purchase cycles with instant product or service delivery - often cutting distribution from days to minutes.

"By listening closely to our customers' feedback and making one of the largest e-business tool investments in our company's history, Tech Data has set the new standard for the IT channel with the goal of making software and cloud service logistics faster, affordable, personalized and far more accessible," said Bob Dutkowsky, CEO of Tech Data. "To that end, the StreamOne Solutions Store pioneers an untapped path for ISVs and cloud providers to directly access niche markets previously unavailable, while providing a simpler and more efficient interface for VARs. Today's announcement exemplifies Tech Data's strategy to execute superior logistics, innovate new channels of distribution, and diversify into growing markets, including cloud and mobility."

Until now, pinpointing relevant customers and marketing to the masses has been especially challenging for ISVs. Tech Data has expanded beyond software distribution to become the catalyst for software innovation that is opening the door for many niche software and service players to reach a community of over 60,000 value-added resellers in the United States, allowing these vendors to sell their solutions to a large new target audience.

"As a leading value-added direct marketer of technology products, services and solutions for the SMB market, we're always looking for solutions that will enable us to meet the needs of our customers," said Gertrud Pillay, vice president, Category Marketing and Licensing Operations at PCMall. "The Tech Data StreamOne platform is unlike anything currently offered within the channel. With the intuitive interface, we're able to quickly and easily bring greater value and efficiency to our customers by identifying which software solutions and cloud services will help our customers reach their goals."

To learn more about the StreamOne Solutions Store and Software License Selector, or if you are an ISV or cloud provider interested in selling your solutions through StreamOne, visit .

StreamOne is a trademark of Tech Data Corp. in the United States and/or other countries.

About Tech Data

Founded in 1974, Tech Data Corporation is a global leader and innovator in technology distribution. Its advanced logistical capabilities and value-added services enable 125,000 resellers in more than 100 countries to efficiently and cost-effectively support the diverse technology needs of end users. Posting record earnings for three consecutive years, Tech Data generated $24.4 billion in net sales for the fiscal year ending January 31, 2011, and is ranked 109th on the Fortune 500. With increased growth, the company is actively recruiting top talent to join its dynamic team. For career opportunities, connect with us on , . To learn more about Tech Data, sign up for RSS feeds at .

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