Tarku Resources Ltd. (TSXV: TKU | FRA: 7TK | OTCQB: TRKUF) (the 'Company' or 'Tarku') is pleased to provide an update on its marketing and social media strategy as well as the results of its efforts to increase its awareness among the retail investment community over the past year.
A growing number of studies and articles, such as a recent Forbes article (March 3, 2023), show that most young adults and a growing number of older adults get not only their basic business information, but also their financial advice from social media platforms, hence the Company's decision to complement its marketing efforts with a greater social media presence. Over the past year, the Company has worked to increase its social media presence to reach current and potential investors in Canada, the United States and Europe, with the assistance of Global One Media Limited ('Global One'). Global One manages Tarku's social media channels, including the distribution of interviews and company news, as well as other similar services.
This initiative, which consists primarily of sharing messages, descriptive videos and interviews about the Company's mining projects, has resulted in a significant increase in Tarku's followers over the past year on Facebook (+145%), Instagram (+51%), Twitter (+27%) and LinkedIn (+15%), as well as an increased presence on YouTube. During the same period, the average daily trading volume of Tarku's shares increased significantly, both in Canada and the United States, which the Company believes is partly related to its social media activity.
Julien Davy, President and CEO of Tarku Resources, said: 'We are delighted with the impact of our social media campaign over the past year. It is important for us to reach as many potential investors as possible all over the world and we understand that different social media platforms play different roles and reach different people. We have seen a marked increase in trading in our shares, which now benefit from greater liquidity. We are also pleased with the results we have achieved from our exploration work and the fact that we have been able to communicate them to more potential investors. Social media is by far the most effective and cost-effective means of communication, with a global reach. We are pleased to have Global One as our social media partner and to benefit from their expertise in marketing strategy, content creation and execution.
Commenting on the partnership, Bastien Boulay, Managing Partner at Global One Media, said: 'With millions of savvy young investors turning to social media for investment advice, we are very pleased to be able to showcase Tarku and enhance the Company's visibility to its target audience, who consume investment information on digital channels such as YouTube, TikTok, Spotify and Instagram. By presenting information in a way that is relevant to this audience and easy to assimilate and understand, we want to help Tarku Resources develop a dynamic online audience through its social media channels. '
Follow @TarkuResources
Over the past year, Tarku has significantly improved its presence on various social media platforms in order to reach a larger number of investors. In addition to its website at www.tarkuresources.com, the Company is active @TarkuResources on:
About Global One Media
Global One Media is an innovative, investor-focused digital marketing agency serving the needs of small- and medium-sized publicly traded companies. We offer creative and effective solutions for brand positioning and strategic communication across all industries, specializing in investor engagement and growth marketing for listed and IPO companies. Through our global network, we help public companies lead their industry in the world of web and social media, tell their story in engaging ways and reach millions of investors worldwide.
About Tarku
Tarku Resources Ltd. (TSXV: TKU | FRA: 7TK | OTCBQ: TRKUF) is a mineral exploration company focused on advancing the development of new discoveries using modern techniques in favorable mining jurisdictions such as Quebec and Arizona.
In Arizona's notorious Tombstone district, Tarku owns 100% of the 29-mile Silver Strike project.2. Silver Strike has been interpreted by management as having the potential to contain carbonate substitution deposits (CRDs) comparable to the Hermosa project, located 80 km west in Santa Cruz County, Arizona, which South32 acquired for $1.8 billion in 2018.
In Quebec, Tarku owns 100% of the exploration projects nicknamed the '3 Aces' (Apollo, Admiral and Atlas), in the Matagami Greenstone Belt, interpreted by management as the eastward extension of the Detour Belt, which has recently been successfully explored by Midland Exploration, Wallbridge Mining Company and Probe Metals. In addition, the Company owns the MAX Lithium project, located 4 km southwest of Sayona Mining's North American Lithium mine.
Contact:
Email: investors@tarkuresources.com
This news release may contain forward-looking statements that are subject to known and unknown risks and uncertainties that could cause actual activities and results to differ materially from expected results and planned activities. These risks and uncertainties include those described in Tarku's periodic reports, including the Annual Report, or in documents Tarku files from time to time with securities regulatory authorities.
TARKU RESOURCES LTD. 