Taat Lifestyle & Wellness Ltd. announced that it has added another alumnus of Philip Morris International ("Philip Morris") to its top management team by appointing Tim Corkum to the Company's Chief Revenue Officer role, in which Corkum plans to apply his extensive knowledge of commercialization to form and navigate the route to market for Beyond TobaccoTM cigarettes. From 1998 to 2019, Mr. Corkum held various positions in sales, trade marketing, corporate affairs, and business development at Philip Morris affiliates in Canada (Rothmans, Benson & Hedges) and the Caribbean. Beginning in 2016, Corkum was a Director for Philip Morris' Reduced Risk Products ("RRP") category with its Caribbean affiliates and in the Dominican Republic, transitioning back to the Canadian market in 2018.