The Company has developed Beyond Tobacco™, the base material for its flagship product Taat. Containing no nicotine or tobacco, Taat is an alternative to tobacco cigarettes for current tobacco smokers of legal age who aspire to leave nicotine behind. Taat has meticulously engineered its product to mimic the sensory attributes of the experience of smoking a tobacco cigarette, including a familiar product format, an enhanced volume of smoke, and a scent and taste similar to actual tobacco attained through a patent-pending refinement technique. With 1.3 billion tobacco users worldwide1, Taat’s objective is to offer a novel alternative to tobacco cigarettes which allows current smokers to keep their ritual, while abandoning nicotine.
Executive roles held by
Chairman of
“Full line” convenience category and tobacco distributor in
Now known as SpartanNash, a
When
In 2016, Dietz became
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In 2017, Mr. Dietz’s accomplishments in and contributions to the convenience distribution sector earned the votes of his peers for Dietz to be named Dean of the Industry at the Convenience Distribution Association’s (“CDA”) annual Industry Awards event. This award is granted to honour industry members whose contributions have supported and strengthened the distribution trade. In addition to his exemplary work at the industry level, Dietz has made contributions to the CDA itself, including the 1999 C/Scape study (assessing activity-based costs from distributor to consumer) and consulting for the Warehouse-Delivered Snacks Committee. Dietz’s industry colleagues shared their praises in a video clip published by the CDA in connection to the award, which can be accessed by clicking below.
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The Company intends to leverage Mr. Dietz’s robust knowledge of convenience distribution and the tobacco industry in the northern
Taat CEO
Update Regarding Private Placement Announced in
Further to the previously announced non-brokered private placement (the “Offering”) of CAD
Sources
1 - https://www.who.int/news-room/fact-sheets/detail/tobacco
2 - https://www.cdc.gov/tobacco/data_statistics/fact_sheets/tobacco_industry/brand_preference/index.htm
On behalf of the Board of Directors of the Company,
“Setti Coscarella”
For further information, please contact:
Taat Investor Relations
1-833-
investor@taatusa.com
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About
Having developed Beyond Tobacco™, which contains no tobacco or nicotine, Taat’s objective is to introduce an innovative, experience-driven alternative to tobacco cigarettes for tobacco smokers who aspire to leave nicotine behind. Beyond Tobacco™, which is to be offered in “Original” and “Menthol” varieties, is designed to closely emulate every aspect of smoking a traditional cigarette. From the cigarette-style packaging and stick format, to the proprietary flavouring blend which imparts the flavour and scent of tobacco, to the draw sensation, and the amount of smoke exhaled, Beyond Tobacco™ has been meticulously engineered to enable smokers to continue enjoying the experience of smoking, while discontinuing nicotine intake. Taat plans to launch Beyond Tobacco™ in mid-Q4 2020 and is seeking to position itself in the USD
For more information, please visit http://taatusa.com.
References
1 British American Tobacco - The Global Market
Forward Looking Statements
This news release contains “forward-looking information” within the meaning of applicable Canadian securities legislation. Often, but not always, forward-looking information and information can be identified by the use of words such as “plans”, “expects” or “does not expect”, “is expected”, “estimates”, “intends”, “anticipates” or “does not anticipate”, or “believes”, or variations of such words and phrases or state that certain actions, events or results “may”, “could”, “would”, “might” or “will” be taken, occur, or be achieved. Forward-looking information in this news release includes statements regarding the potential launch of Beyond Tobacco™, in addition to the following: Potential outcomes from Kit Dietz’s appointment to the Company’s board of advisors. The forward-looking information reflects management’s current expectations based on information currently available and are subject to a number of risks and uncertainties that may cause outcomes to differ materially from those discussed in the forward-looking information. Although the Company believes that the assumptions and factors used in preparing the forward-looking information are reasonable, undue reliance should not be placed on such information and no assurance can be given that such events will occur in the disclosed timeframes or at all. Factors that could cause actual results or events to differ materially from current expectations include: (i) adverse market conditions; (ii) changes to the growth and size of the tobacco markets; and (iii) other factors beyond the control of the Company. The Company operates in a rapidly evolving environment. New risk factors emerge from time to time, and it is impossible for the Company’s management to predict all risk factors, nor can the Company assess the impact of all factors on Company’s business or the extent to which any factor, or combination of factors, may cause actual results to differ from those contained in any forward-looking information. The forward-looking information included in this news release are made as of the date of this news release and the Company expressly disclaims any intention or obligation to update or revise any forward-looking information whether as a result of new information, future events or otherwise, except as required by applicable law.
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