Superdry : Director/PDMR Shareholding

SuperdryPlc

('Superdry') ('the Company')

Notification and public disclosure of transactions by Director/persons discharging managerial responsibilities ('PDMR') and persons closely associated with them ('PCA')

On 26 January 2018, Superdry was notified by Julian Dunkerton, one of the Company's founders and its Product and Brand Director, that on 26 January 2018 he had sold 1,000,000 ordinary shares of 5 pence each ('Ordinary Shares') in the Company at a price of £17.80 per share ('Share Sale'), representing 1.23 per cent of the issued share capital of Superdry.

Following the Share Sale Julian Dunkerton holds 20,696,788 ordinary shares in Superdry, representing 25.36 per cent of the Company's issued share capital.

This announcement, including the notification(s) below, is made in accordance with the requirements of the EU Market Abuse Regulation.

1	Details of the person discharging managerial responsibilities / person closely associated
a)	Name	Julian Dunkerton
2	Reason for the notification
a)	Position/status	Founder, Product and Brand Director/PDMR
b)	Initial notification /Amendment	Initial Notification
3	Details of the issuer, emission allowance market participant, auction platform, auctioneer or auction monitor
a)	Name	Superdry Plc
b)	LEI	213800GAQMT2WL7BW361
4	Details of the transaction(s): section to be repeated for (i) each type of instrument; (ii) each type of transaction; (iii) each date; and (iv) each place where transactions have been conducted
a)	Description of the financial instrument, type of instrument Identification code	Ordinary shares of 5 pence each ISIN: GB00B60BD277
b)	Nature of the transaction	Sale of Ordinary Shares
c)	Price(s) and volume(s)	Price(s) Volume(s) £17.80 1,000,000
d)	Aggregated information	Price(s) Aggregated volume (s) £17,800,000 1,000,000
e)	Date of the transaction	26 January 2018
f)	Place of the transaction	London Stock Exchange (XLON)

29 January 2018

For further information:

Superdry Plc
Vanessa Lewis Camacho	[phone]
Deputy Company Secretary	[e-mail]