Stifel Financial Corp. : Stifel Financial Announces Pricing of $175 Million of Senior Notes

FOR IMMEDIATE RELEASE STIFEL FINANCIAL ANNOUNCES PRICING OF $175 MILLION OF SENIOR NOTES ST. LOUIS, January 18, 2012 - Stifel Financial Corp. (NYSE: SF) today announced the pricing of $175 million principal amount of 6.70% Senior Notes due 2022 (the "Notes").

The Notes will be issued pursuant to an effective shelf registration statement previously filed with the Securities and Exchange Commission on Form S-3 and available for review on the Securities and Exchange Commission's website at www.sec.gov. The net proceeds from this offering are intended for general corporate purposes.
Stifel Nicolaus Weisel, BofA Merrill Lynch, Morgan Stanley, and UBS Investment Bank will act as joint book- running managers, Credit Suisse will act as joint lead-manager, and US Bancorp will act as co-manager for the Notes.
This offering will be made only by the prospectus and prospectus supplement related to this offering. Copies of the prospectus supplement and the accompanying base prospectus, when available, may be obtained from Stifel Nicolaus Weisel, Attn: Prospectus Department, One South Street, 15th Floor, Baltimore, MD 21201 (443-224-
1988); BofA Merrill Lynch, 100 West 33rd Street, New York, NY 10001, Attn: Prospectus Department (1-800-
294-1322); Morgan Stanley, 180 Varick Street, New York, NY 10014, Attention: Prospectus Department
(866-718-1649); or UBS Securities LLC, 299 Park Avenue, New York, NY 10017, Attention: Prospectus
Specialist - - ext. 3 ).
This press release does not constitute an offer to sell or the solicitation of an offer to buy, nor shall there be any sale of these securities in any state in which such offer, solicitation, or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.

Company Information

Stifel Financial Corp. (NYSE: SF) is a financial services holding company headquartered in St. Louis, Missouri
that conducts its banking, securities, and financial services business through several wholly owned subsidiaries. Stifel clients are served through Stifel, Nicolaus & Company, Incorporated, through Stifel Nicolaus Weisel, the
investment banking division of Stifel, Nicolaus & Company, Incorporated, and through Thomas Weisel Partners
LLC in the U.S., through Stifel Nicolaus Canada Inc. in Canada, and through Stifel Nicolaus Europe Limited in the United Kingdom and Europe. The Company's broker-dealer affiliates provide securities brokerage, investment banking, trading, investment advisory, and related financial services to individual investors,
professional money managers, businesses, and municipalities. Stifel Bank & Trust offers a full range of consumer and commercial lending solutions. Stifel Trust Company, N.A. offers trust and related services.

Cautionary Note Regarding Forward-Looking Statements

This press release contains certain forward-looking statements within the meaning of Section 27A of the
Securities Act of 1933, as amended the "Securities Act") and Section E of the Securities Exchange Act of
93 as amended the "Exchange Act") that are based upon our current expectations and projections about future
events. We intend for these forward-looking statements to be covered by the safe harbor provisions for forward- looking statements contained in the Private Securities Litigation Reform Act of 1995, and we are including this statement for purposes of these safe harbor provisions. The forward-looking statements in this press release are subject to risks and uncertainties that could cause actual results to differ materially from those expressed in or implied by the statements. In addition, our past results of operations do not necessarily indicate our future results. Factors that may cause actual results to differ materially from those contemplated by such forward-looking statements include: a material adverse change in our financial condition; the risk of borrower, depositor and other customer attrition; a change in general business and economic conditions; changes in the interest rate environment, deposit flows, loan demand, real estate values and competition; changes in accounting principles, policies or guidelines; changes in legislation and regulation; other economic, competitive, governmental, regulatory, geopolitical and technological factors affecting our operations, pricing and services. Forward-looking statements speak only as to the date they are made. We do not undertake to update forward-looking statements to reflect circumstances or events that occur after the date the forward-looking statements are made. We disclaim any intent or obligation to update these forward-looking statements.

Investor Relations Contact

Sarah Anderson
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