According to the latest industry benchmark report from Retail Systems Research (RSR) and SPS Commerce, retailers are leading with new digital strategies for addressing customer expectations. And for the first time ever, they are prioritizing e-commerce over in-store experience. In fact, 75% of retailers identify e-commerce as their top priority for 2016.

What does this mean for the retail ecosystem? Everyone else needs to shift focus to digital strategy. Retailers say vendors could be better partners next year and fuel their digital retail strategy by doing the following:

  • Improving item attributes online - 69%
  • Expanding visibility into inventory - 67%
  • Providing drop-ship fulfillment details - 46%

Although distributors' priority is still to streamline fulfillment, this discrepancy may not be entirely negative. Distributors help retailers fulfill online orders, and through streamlined fulfillment, they will ultimately help retailers meet e-commerce goals.

To learn more about how the retail network is moving toward e-commerce and away from in-store experience, download this infographic where we've captured key findings from Retail Insight, our fourth-annual benchmark survey with RSR. You can also register for the webinar on February 25, when experts from SPS and RSR will analyze survey findings and discuss what they mean for your business.

SPS Commerce Inc. issued this content on 29 January 2016 and is solely responsible for the information contained herein. Distributed by Public, unedited and unaltered, on 29 January 2016 14:16:24 UTC

Original Document: http://www.spscommerce.com/e-commerce-takes-top-priority-over-in-store-experience-research/