Sprinklr and Sitel Group announced a new partnership that will help companies enhance social customer service. The global partnership creates an end-to-end set of digital services for companies in any industry, spanning solutions from social listening and engagement to social media strategy and design. With the combined expertise of Sitel Group and Sprinklr, customers can achieve: End-to-end social and digital capabilities – Sprinklr's AI-powered Contact Center as a Service (CCaaS) – Sprinklr Modern Care – delivers the data and insights used by Sitel Group social customer care experts.

With data from digital touchpoints, including social networks, messaging and review websites at their fingertips, Sitel Group teams can conduct qualitative and quantitative analyses to help brands provide better social customer service. Operational excellence – Control costs and reduce risk with guidance from Sitel Group and the ability to manage all digital channels in one Sprinklr platform. Sprinklr's global compliance framework ensures customers have the appropriate approvals, governance rules, and moderation processes for all social media content.

Global services – Sitel Group and Sprinklr's combined reach enables them to provide in-language support for clients with operations in more than 100 countries. Strategic advantage –Through this partnership, clients can anticipate and manage crises and monitor opportunities for social selling through the social listening and monitoring capabilities of Sprinklr and Sitel Group.