Spin Master Corp. is teaming up with Rubik's Cube to launch Perplexus Puzzles with a twist, in a new deal brokered by The Smiley Company, master licensee for Rubik's. Together they will develop a co-branded Rubik's x Perplexus range, which will feature 3-D ball-in-a-maze puzzle and labyrinth toy. By twisting and turning the cube, players attempt to manoeuver a small steel ball through an intricate maze composed of a number of steps along narrow plastic tracks. The result creates the ultimate Rubik's Cube puzzle and maze, adding in another level of fun and making the Cube even more challenging than ever before.