PARK CITY, Utah, July 7 /PRNewswire-FirstCall/ -- SpectrumDNA (OTC Bulletin Board: SPXA) announces the appointment of Jeff Nolan, entrepreneur, venture capitalist and prolific social media strategist, to its board of directors.

In 1998, Mr. Nolan began his explorations into social media during his tenure as Venture Partner for SAP Ventures where he managed a portfolio of investments and started the Venture Chronicles blog. In the venture capital and entrepreneurial community, Venture Chronicles is considered an authority on blogs, wikis, and social media. Venture Chronicles and Mr. Nolan himself have been extensively sourced in The Wall Street Journal, San Jose Mercury News and Venture Capital Journal. Mr. Nolan also founded the Enterprise Irregulars Blogging Community, the enterprise software industry's first blogging community that features over 40 bloggers covering the industry daily.

After his successful venture capital stint, in 2005 Mr. Nolan was appointed Director of the Apollo Strategy Group for SAP Global Marketing, leading the Oracle Competitive Strategies Team which identified and implemented disruptive competitive strategies, including innovative social media tactics.

Most recently, Mr. Nolan was the VP Corporate Development at NewsGator Technologies. During his tenure, Mr. Nolan oversaw restructuring of NewsGator into enterprise software and media business units operating independently of each other. He also worked to establish brand leadership for the company in the widget and content syndication market space.

Mr. Nolan brings to the SpectrumDNA board an extensive background in technology and Internet infrastructure and also deep marketing skills.

"SpectrumDNA is a unique company that fits very well with the topics I am interested in, including brand engagement, social media promotion and advertising, and syndication of content through social networks," said Nolan. "This is a potentially transformative portfolio of products and services with which this very capable team has been experiencing great success; I am honored to be included in their efforts and look forward to contributing to future success."

"With Jeff's experience in the software and social media industries, his contribution is invaluable to the next phase of our evolution," said Jim Banister, CEO of SpectrumDNA. "While pushing social media boundaries with new products like PlanetTagger, our white-label location-based social media engine, we need 'practical visionaries' with domain expertise and strong business acumen to fully exploit the marketplace. Jeff embodies that combination."

About SpectrumDNA

Based in Park City, Utah, SpectrumDNA, Inc. is a digital studio that creates social media applications that are engines of engagement (or "enginets"), empowering users to take an active, measurable role in their online communities. These private-label applications can be easily configured and branded for media outlets and advertisers to capture specific audience behaviors, and to develop advertiser-safe user-generated and user-marketed content. Enginets can be leveraged for both short-term promotions and for building long-term assets, and employ both a centralized experience (online or mobile web destination) and distributed experience (widgetry, iPhone apps, feeds, etc).

SOURCE SpectrumDNA