Spanish Broadcasting System, Inc Launches Salsa 106.3FM in South Florida
November 29, 2021 at 06:12 pm
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Spanish Broadcasting System, Inc. announced the launch of Salsa 106.3FM (WRAZ-FM) a radio station targeting South Florida's young Hispanic adults in the highly sought-after 18-34, 25-64 demographic. Salsa 106.3FM provides its listeners with a wide variety of salsa, in the tropical format including international stars like, Marc Anthony, Willy Chirino, Oscar D' Leon and other tropical (salsa) sounds, from artists such as Luis Vazquez, Frankie Negron and many more. WRAZ-FM SALSA 106.3FM started its broadcasting transmissions on November 25, 2021, at midnight celebrating Thanksgiving with its new listeners. Salsa 106.3FM's captivating format primarily features salsa music. Salsa 106.3FM's unique combination of rhythms positions the station as the most innovative and cutting-edge format in the marketplace. Salsa 106.3FM becomes the second SBS Radio station broadcasting a market-specific version of "Z93" format, a sister station in Puerto Rico with similar format ranks among the top 3 on the island.
Spanish Broadcasting System, Inc. owns and operates radio stations located in the United States Hispanic markets of Los Angeles, New York, Puerto Rico, Chicago, Miami, San Francisco, Orlando, and Tampa, airing the Tropical, Regional Mexican, Spanish Adult Contemporary, Top 40 and Urbano format genres. The Companyâs segments include radio and television. It operates AIRE Radio Networks, a national radio platform of over 290 affiliated stations. It also owns Mega TV, a network television operation with over-the-air, cable and satellite distribution and affiliates throughout the United States and Puerto Rico, produces a nationwide roster of live concerts and events, and owns a stable of digital properties, including LaMusica, a mobile application providing Latino-focused audio and video streaming content and HitzMaker, a performance showcase for trendsetting new artists and music aficionados. It also has various MegaTV broadcasting outlets under affiliation or programming agreements.
SPANISH BROADCASTING SYSTEM, INC. 
