Sothebys : Sotheby's and ARTMYN to Collaborate on Exclusive Digital Pilot Project in 2017

New York | [phone] | Lauren Gioia | [e-mail] | Dan Abernethy | [e-mail]

London | [phone] | Sarah Rustin | [e-mail] |

SOTHEBY'S AND ARTMYN TO COLLABORATE ON AN EXCLUSIVE DIGITAL PILOT PROJECT IN 2017

Swiss Startup's Innovative Technology

Will Bring Highlights from Sotheby's Spring and Summer Auctions to Life in a Unique Way

NEW YORK, 26 January 2017 - Sotheby's (NYSE: BID) is pleased to announce an exclusive collaboration with ARTMYN, the startup from the Swiss Federal Institute of Technology in Lausanne and winner of a Google-Focused Research Award, to apply their pioneering scanning and display technology to major highlights of Sotheby's spring and summer 2017 auctions. Through the development of a new generation of scanners and algorithms, ARTMYN can create unique, interactive, 5D images that provide an unprecedented visual experience by bringing to life the artwork's texture and composition. Select works from upcoming sales in New York and London will be scanned using ARTMYN's technology and the multi-dimensional images will be available through Sotheby's website, mobile, and television apps.

ARTMYN participated in the recent World Economic Forum in Davos-Klosters, Switzerland, presenting the results of their collaboration with The Bodmer Foundation, which brought to life many of the renowned institutions greatest treasures. You can learn more here

"We are focused on creating the best experience for our clients and ARTMYN's technology has the power to redefine the way they interact with art online," commented David Goodman, Sotheby's Executive Vice President, Digital Development & Marketing. "We are excited to bring their innovations to a global audience providing a unique experience around our major upcoming auctions."

Alexandre Catsicas, ARTMYN Co-founder & CEO added: "We are absolutely thrilled to collaborate with an institution as prestigious and innovative as Sotheby's. Collectors from all around the world will now be able to explore treasures as if the originals were in their very own hands."

The ARTMYN scanner is custom-built and portable. Highlights from the upcoming auctions will be scanned on-site at Sotheby's locations in New York and London. During the scanning of a work of art, ARTMYN's scanner captures gigabytes of data using different light sources. That data, which consists of thousands of photographs, is then processed using sophisticated algorithms. The final result can be experienced from any mobile device, including smart phones and tablets.

In addition to the Google-Focused Research Award, ARTMYN was recently honored with a feasibility grant from the Commission for Technology and Innovation - the investment branch of the Swiss government that supports innovative projects with strong R&D focuses. The company also won the prestigious IMD Business School Startup Competition, an award that led to a significant investment from Silicon Valley.

Learn more about ARTMYN here.

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Sotheby's has been uniting collectors with world-class works of art since 1744. Sotheby's became the first international auction house when it expanded from London to New York (1955), the first to conduct sales in Hong Kong (1973), India (1992) and France (2001), and the first international fine art auction house in China (2012). Today, Sotheby's presents auctions in 10 different salesrooms, including New York, London, Hong Kong and Paris, and Sotheby's BidNow program allows visitors to view all auctions live online and place bids from anywhere in the world. Sotheby's offers collectors the resources of Sotheby's Financial Services, the world's only full-service art financing company, as well as the collection advisory services of its subsidiary, Art Agency, Partners. Sotheby's presents private sale opportunities in more than 70 categories, including S|2, the gallery arm of Sotheby's Global Fine Art Division, and two retail businesses, Sotheby's Diamonds and Sotheby's Wine. Sotheby's has a global network of 80 offices in 40 countries and is the oldest company listed on the New York Stock Exchange (BID).

*Estimates do not include buyer's premium. Prices achieved include the hammer price plus buyer's premium and are net of any fees paid to the purchaser where the purchaser provided an irrevocable bid.

Images are available upon request

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