Sopheon plc announced that it is partnering with The Hershey Company to support digital transformation of Hershey's product innovation portfolios. As consumer packaged goods ("CPG") business process experts, Sopheon will help The Hershey Company integrate knowledge discovery, insights and learning for better understanding and decision making in response to business opportunities and challenges. Accolade will connect existing and new processes to enable cross-functional work to identify and take action on portfolio growth priorities.