World Wide Fund for Nature Japan ("WWF Japan"), Yayasan WWF Indonesia ("WWF-Indonesia"), Sony Group Corporation ("Sony") and SynecO, Inc. ("SynecO") today announced the launch of a pilot project to introduce Synecoculture(TM), an agricultural method that utilizes the self-organizing function of ecosystems, to critical areas of forests in Sumatra, Indonesia. The project aims to verify the effectiveness of Synecoculture in forest restoration activities in the places where manual work is constrained.

In April 2021, WWF Japan and Sony signed a three-year WWF Corporate Partnership Agreement to step up their collaboration in tackling climaFor more information, click here.

*3"Consortium for Sustainable Paper Use (CSPU)": In collaboration with Response Ability, Inc. and WWF Japan, this consortium was established in November 2013 by five companies as part of their advanced efforts for utilization of socially and environmentally conscious paper. It aimed to increase and spread the sustainable paper use across society. Another five entities also joined, and a total of 12 businesses and organizations took part.

*4An international initiative that encourages companies to set reduction targets consistent with scientific findings toward the goal of limiting the increase in global average temperature due to climate change to 1.5 degrees Celsius above pre-industrial levels.

About WWF (World Wide Fund for Nature) Japan

WWF is a global environmental conservation organization established in Switzerland in 1961. To build a future in which humans live in harmony with nature, WWF is currently promoting environment projects in more than 100 countries to protect rare wildlife species, preserve natural environments such as forests and oceans, promote sustainable use of natural resources, and prevent global warming, among many other things.

WWF® and ©1986 Panda Symbol are owned by WWF. All rights reserved.

About Sony Group Corporation

Sony Group Corporation is a creative entertainment company with a solid foundation of technology. From Game & Network Services to Music, Pictures, Entertainment Technology & Services, Imaging & Sensing Solutions and Financial Services - Sony's purpose is to fill the world with emotion through the power of creativity and technology.

SynecO, Inc.

A wholly owned subsidiary of Sony that promotes businesses specializing in environmental technologies related to augmented ecosystems, such as Synecoculture. The inaugural project of the Corporate Venture Capital (Sony Innovation Fund: Environment), which Sony established in September 2020 as an initiative to foster new environmental technologies.

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