Sonic Foundry, Inc. has teamed up with Briggo to deliver a customized entertainment experience to coffee drinkers. Briggo customers can order their fully-customized cup of gourmet coffee via mobile app or touch screen in airports, convention centers, and corporate offices while a robotic barista prepares the drink. The 40 square foot Coffee Haus features video panels that now deliver location-, product- and brand-specific entertainment and messaging to customers during their shopping experience. Before integrating Mediasite, Briggo was displaying web-based static content. The cloud-based integration between Mediasite and Briggo uses big data and analytics to deliver the content based on each Coffee Haus' location. A Coffee Haus in Austin's airport, for example, promotes videos about ordering ahead of the gate, ads for Austin lifestyles and seasonal topics. A machine located in one of its many corporate settings such as Dell, streams video and imagery focused on culture, coffee-based incentive programs and loyalty offers. All of the videos are created by Briggo and uploaded into Mediasite. Mediasite then combs through the collection of videos and organizes them into categories each machine can pull from. Each Coffee Haus identifies itself to Mediasite based on location.