Solar Integrated Roofing Corp. announced that Craig Widdes has been appointed as President of Roofing for Southern California, effective immediately. In this role, he will be responsible for overseeing all roofing operations across the Company's various operating brands. Mr. Widdes brings to Solar Integrated Roofing over 30 years of experience in the roofing industry. Prior to joining the company, he worked at CertainTeed as Territory Manager in both the commercial and residential roofing segments.