Software Circle plc (AIM:SFT) acquired Be The Brand Experience Limited for £3.5 million on May 30, 2024. The total consideration of £3.5 million will be satisfied in cash and is structured on a debt free and cash free basis. The acquisition is expected to be cash flow generative and earnings enhancing in the first year after acquisition. Initial consideration of £2.8 million was paid on completion and a further £0.7 million of deferred consideration will be paid on the first anniversary of completion. Adam Hainsworth, Managing Director and a shareholder, will remain with the business for 12 months to oversee the transition. The other two shareholders, Guy Hainsworth and Jes Ongley, have entered into new employment contracts and will continue to lead the team of thirteen staff. David Hart and Piers Shimwell from Allenby Capital Limited act as financial advisor for Software Circle plc.

Software Circle plc (AIM:SFT) completed the acquisition of Be The Brand Experience Limited on May 30, 2024.