SOBR Safe, Inc. Appoints Dean Watson as Chief Technology Officer
October 15, 2020 at 02:26 pm
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SOBR™ Safe, Inc. announced the hiring of Dean Watson as the company's Chief Technology Officer. With more than 25 years of leadership experience in technology-driven enterprises, Dean is uniquely qualified to lead the evaluation and integration of rising technologies involving light, nano sensors, optics and more to most accurately detect alcohol, cannabis and opioids, and heart rate solutions for behavior prediction and prevention. Dean previously held leadership roles for a top 100 global automotive supplier, with sales of over $2 billion per year and engineering centers in five countries. There he developed an intellectual property (IP) portfolio of more than 1,600 patents, collected licensing revenues of over $20 million, and with the CEO, changed the company culture from a commodities manufacturer to a forward-looking innovation organization. Dean is a multifaceted technologist, with a Bachelor of Science in Chemistry and both Juris Doctorate and Master of Business Administration degrees.
SOBR Safe, Inc. is a provider of transdermal alcohol detection solutions. The Company provides non-invasive technology to identify the presence of alcohol in individuals. These technologies are integrated within its data platform, producing statistical and measurable user and business data. It has developed the SOBRsafe software platform for non-invasive alcohol detection and identity verification. Its second device, the wearable wristband SOBRsure, utilizes the same SOBRsafe hardware/software platform. SOBRsure is its transdermal, alcohol-detecting, fitness-style wearable band, contains its SOBRsafe technology for ongoing, real-time alcohol monitoring and GPS tracking. SOBRcheck is its stationary identification and alcohol monitoring product. SOBRcheck enables biometric finger scan to authenticate ID and determine the presence or absence of alcohol. The SOBRcheck product provides the administrator with real-time results, delivered to manage their existing substance abuse policy.
SOBR SAFE, INC. 
