Sinarmas Land Limited launched an investment arm called Living Lab Ventures to support technological innovation by accelerating and funding potential startups in Indonesia. The launch of Living Lab Ventures marks Sinar Mas Land's consistency to develop digital ecosystem at which the company focuses at the moment, especially to add digital aspect in overall township development. Living Lab Ventures adopts a sector-agnostic approach hereby opening itself to a wider investment reach.

Living Lab Ventures is focused on three main technological aspects being Smart Technologies, Digital Life, and Mobility. Smart Technologies focuses on innovative technologies to support smart city living. This technology is closely related to the Digital Life aspect, which focuses on technology related to e-commerce and social networking that have an impact on social life.

Mobility focuses on smart technology in the movement of people and goods within the city. One key strengths of Living Lab Ventures is Living Lab X, a laboratory to incubate and develop local startup companies, enabling and integrating their technology into people's lives. Living Lab X offers partnership with other related companies, as well as providing pilot testing for initial implementation trials.

In addition, Living Lab will support collaboration and provide mentoring for startup leaders in every process of their company's development.