SIGNA Sports United N.V. announced the appointment of Mr. Anthonie Anbeek to its Board of Directors, effective April 1, 2024. Mr. Anbeek, an experienced Consumer products and Bicycle industry executive, most recently as CEO of leading bicycle manufacturer Accell Group is expected to bring a wealth of leadership and strategic insights to support SSU’s growth strategy. During his successful tenure at Accell Group, Mr. Anbeek navigated the company through a critical phase of growth transforming Accell Group into Europe’s market leader in e-bikes.

In addition, he demonstrated profound leadership during the distortions of the pandemic, cumulating in the sale of the business in a take-private transaction to a private equity house. His strategic insights into the bike industry, capital markets experience and leadership attributes will complement the skills of SSU’s existing board of directors and provide invaluable guidance to management in a continuing challenging environment.