Gen.G Esports and Sidiz Expands to A Multi-Year Partnership, Covering Korea, US and Vietnam
March 23, 2022 at 09:00 am
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Gen.G Esports and Sidiz announced the renewal of a multi-year partnership and expansion of joint marketing activities from Korea to global markets. Continuing their partnership since 2019, Gen.G and Sidiz will be supporting the Seoul Dynasty team, representing Korea in the Overwatch League, in addition to Gen.G's League of Legends and PUBG (PlayerUnknown's Battlegrounds) teams. Throughout the sponsorship, all Gen.G players will wear their official jerseys with a Sidiz logo patch on them as a reinforcement of shared brand values. The two companies will also carry out joint marketing and promotional activities for Sidiz's first gaming chair series, scheduled to be released within the year.
In addition, they will offer various discount events and promotions targeting esports fans. In particular, Gen.G and Sidiz will be driving strategic initiatives to activate global esports communities in Korea, the US and Vietnam markets to support the worldwide launch of the product series.
Sidiz, Inc., formerly Teems, INC., is a Korea-based company mainly engaged in the manufacture of furniture for educational use. The Company produces desks, bookcases, chairs, sofas, lecture desks, tables, cabinets, sinks, experiment benches, beds, storage closets and others. Its products are used for ordinary libraries, ubiquitous computing libraries, ordinary classrooms, dormitories, lecture rooms, laboratories, research rooms and others. It also involves in the furniture processing business. The Company distributes its products within domestic market and to overseas markets. On November 15, 2013, it announced that Sidiz, Inc and four related parties acquired a 4.07% stake of the Company. After the transaction, Sidiz, Inc and the four related parties had a combined 50.50% stake in the Company.
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