Simon announced that Krystal Zell has been named senior vice president of marketing. In this newly created role, Zell will oversee the field marketing organization for all Simon Malls, The Mills(Registered) and Simon Premium Outlets(Registered) and will also be responsible for the company's customer experience, loyalty and tourism centers of excellence. Zell served as Vice President of Starwood Preferred Guest at Starwood Hotels & Resorts.