Shiseido : “Deep Lip Colors” and “Brown Eyeshadows” Add Volume with Makeup!

＜Bigger rounder eyes with curled up eyelashes＞
One characteristic feature of eye makeup was eyelashes. Before Spring/Summer 2017, a natural look with little eyelash makeup was preferred. However, more women shifted to curling up eyelashes from the roots to make eyes look bigger and rounder in this season.
This trend suggests a growing number of females want to enjoy eye makeup in addition to lipsticks.

＜Shifting to neat, penciled eyebrows＞
While bold eyebrows still went strong with their lasting popularity, neat penciled eyebrows, naturally thick and with a clear arch, were more often seen in the streets. Horizontal and oblique eyebrows, which remained popular for a few seasons, may deliver an immature look whereas penciled and arched eyebrows, which became more visible in this season, give an adult-like, sophisticated impression.

＜Natural skin tone and healthy complexion＞
As for base makeup, sheer matte/natural finish was still in favor as it creates a natural skin look with good coverage. More women applied contouring makeup, which shapes, defines, and highlights, enhancing features in a natural manner.
Meanwhile, natural shades were used for blush and blurred to create a healthy complexion.
With the eye and lip makeup gaining volume, the foundation was applied lightly to create an effortless look.