(Translation)
March 14, 2013
Name of Company: Shiseido Company, Limited
Name of Representative: Hisayuki Suekawa President & CEO (Representative Director)
(Code No. 4911; The First Section of the Tokyo Stock
Exchange)
Contact: Yukihiro Saito
General Manager of Public
Relations Department
(Tel: 03 - 3572 - 5111)

Shiseido Co., Ltd. to Make Administrative Changes and Transfer Personnel

Effective April 1, 2013, Shiseido Co., Ltd. will implement certain administrative changes and transfer designated personnel as follows.

1. Administrative Changes

(1) In order to enhance initiatives to devise and accelerate the promotion of environmental strategies as well as create synergies in tandem with company-wide CSR activities, the Environmental Planning Department will be integrated into the Corporate Social Responsibility Department and the Environmental Planning Group will be newly established within the Corporate Social Responsibility Department.
(2) In order to establish a system that facilitates management of the Shiseido Group's overall supply chain, certain functions of the Logistics Department, the International Logistics Department and the Production Department will be unified, and restructuring will be carried out and the department name changed to the Supply Chain Management Department.
(3) In the area of research and development, among the research functions handled by the Skincare Product Research & Development Center, Make-up and Hair Care & Styling Products Research & Development Center, Human Materials Research & Development Center and the Innovative Science Research & Development Center, those research functions (beauty equipment and dermatology) that are highly relevant to the development of cosmetics products will be integrated. Accordingly, restructuring will be carried out along with changing the department name to the Cosmetics Research & Development Center and Cosmetics Basic Research Center.
(4) In the area of research and development, research functions aimed at developing new domains and food research function will be integrated into the Innovative Science Research & Development Center.
(5) In the area of research and development, research promotion functions, including patent affairs,
will be consolidated into the Research Administration Department.
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2. Personnel Changes among Executives

(1) Shiseido Co., Ltd.

Name

Former Title

New Title

Norio Tadakawa

General Manager of Corporate Planning & Development Group, Corporate Planning Department

General Manager of Corporate Planning Department and General Manager of Corporate Planning &

Development Group

Atsushi Shimomura

Brand Manager of Promotional Brand Marketing Unit, Domestic Cosmetics Business Division

General Manager of International Marketing Department and General Manager of Beauty Consultation Planning Group, International Business

Division

Shinji Etori

Brand Manager of Self-selection Skincare and Makeup Brand Marketing Unit, Domestic Cosmetics Business Division

Brand Manager of Self-selection Skincare and Makeup Brand Marketing Unit and Brand Manager of Promotional Brand Marketing Unit,

Domestic Cosmetics Business Division

Fusako Znaiden

General Manager of Brand Strategy Planning Department, Domestic Cosmetics Business Division

General Manager of Brand Strategy Planning Department and Brand Manager of Relational Brand Marketing Unit, Domestic Cosmetics

Business Division

Takashi Minami

General Manager of Technology &

Engineering Center

General Manager of Kakegawa Factory

Katsumi Omae

General Manager of Technical

Department, Kamakura Factory

General Manager of Technology &

Engineering Center

Katsuhide Ito

General Manager of Purchasing

Department

General Manager of Quality

Management Department

Akio Kikuchi

Technical Representative in Europe, Technical & Production Planning Department and Executive Vice President, Shiseido International France

S.A.S.

General Manager of Purchasing

Department

Yasunari Nakama

General Manager of Human Materials

Research & Development Center

General Manager of Cosmetics Basic

Research Center

Fumiaki Matsuzaki

General Manager of Skincare Product

Research & Development Center

General Manager of Cosmetics

Research & Development Center

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Name

Former Title

New Title

Ouji Ifuku

General Manager of Innovative Science Research & Development Center and Group Leader, Open Innovation Group, Innovative Science Research &

Development Center

General Manager of Innovative Science

Research & Development Center

Yasunori Morita

General Manager of Logistics

Department and General Manager of

International Logistics Department

General Manager of Supply Chain

Management Department

Mitsuru Kameyama

General Manager of Strategic Information System Planning Department

General Manager of Strategic Information System Planning Department and President, Shiseido

Information Network Co., Ltd.

Jean-Philippe Charrier

General Manager of Professional Global Marketing Department, Professional Business Operations Division

Chief Officer of Professional Business Operations Division and General Manager of Professional Global Marketing Department, Professional

Business Operations Division

(2) Subsidiaries and Affiliates

Name

Former Title

New Title

Hitoshi Okamoto

Group Leader, Marketing Planning Group (II), International Marketing Department, International Business

Division

President, Shiseido (Canada) Inc.

The changes in directors for subsidiaries and affiliates are subject to approval at their respective
General Meeting of Shareholders and subsequently by the Board of Directors.

-End of News Release-

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