Shifang : [Profit Warning / Inside Information...

E160130075Ann.indd

Hong Kong Exchanges and Clearing Limited and The Stock Exchange of Hong Kong Limited take no responsibility for the contents of this announcement, make no representation as to its accuracy or completeness and expressly disclaim any liability whatsoever for any loss howsoever arising from or in reliance upon the whole or any part of the contents of this announcement.

SHIFANG HOLDING LIMITED

十 方 控 股 有 限 公 司

(incorporated in the Cayman Islands with limited liability)

(Stock code: 1831)

PROFIT WARNING

This announcement is made by the Company pursuant to Rule 13.09(2)(a) of the Listing Rules and the Inside Information Provisions under Part XIVA of the SFO.

The Board wishes to inform the Shareholders and potential investors that based on information currently available, the Group is expected to record a loss for the year ended 31 December 2015.

Shareholders and potential investors are advised to exercise caution when dealing in the shares of the Company.

This announcement is made by ShiFang Holding Limited (the "Company", and together with its subsidiaries, the "Group") pursuant to 13.09(2)(a) of the Rules Governing the Listing of Securities on The Stock Exchange of Hong Kong Limited (the "Listing Rules") and the Inside Information Provisions (as defined under the Listing Rules) under Part XIVA of the Securities and Future Ordinance (Chapter 571, Laws of Hong Kong) (the "SFO").

The board of directors ("Directors") of the Company (the "Board") wishes to inform the shareholders of the Company ("Shareholders") and potential investors that based on information currently available, the Group is expected to record a loss for the year ended 31 December 2015.

Based on information currently available to the Group, the factors attributable to the loss include, inter alia, (a) The China macroeconomic growth was slowed down, newspaper advertising industry continued to decline due to the impact of new network media; and

(b) decline in business revenue.

The Company is still in the process of finalising the unaudited consolidated results of the Group for the year ended 31 December 2015. The information contained in this announcement is only a preliminary assessment made by the Board based on currently available information and such information has not been audited or reviewed by the Company's auditor. Details of the Group's interim results will be disclosed in the results announcement of the Company for the year ended 31 December 2015 which is expected to be released in March 2016.

Shareholders and potential investors are advised to exercise caution when dealing in the shares of the Company.

By order of the Board

ShiFang Holding Limited Chen Zhi

Chairman

Hong Kong, 8 January 2016

As at the date of this announcement, the executive directors of the Company are Mr. Chen Zhi (Chairman), Mr. Hong Pei Feng, Mr. Zhang Tie Zhu, Mr. Yu Shiquan and Mr. Tsui Yiu Ming Siuming; the non-executive directors of the Company are Mr. Chen Wei Dong and Ms. Chen Min; the independent non-executive directors of the Company are Mr. Zhou Chang Ren, Mr. Wong Heung Ming, Henry, Mr. Cai Jianquan and Mr. Zhou Xu Xiang.