Shemaroo Entertainment Ltd. has partnered with the Near Foundation. Shemaroo is partnering with Near Foundation to establish a Web3.0 innovation cell, exploring the potential of blockchain technology in the media and entertainment industry. By leveraging Near's scalable infrastructure and smart contract capabilities, Shemaroo aims to develop innovative solutions and services for its users, focusing on decentralization, transparency, and immutability.

Through its partnership, Shemaroo can leverage cutting-edge blockchain technology to offer users enhanced security, faster transactions, and lower costs. This collaboration also enables Shemaroo to explore new use cases for blockchain technology in areas such as content distribution, rights management, and audience engagement. As Shemaroo has a large subscriber base and receives millions of daily views on their channels, this partnership provides significant visibility for Near in an important market, moving it closer to its goal of bringing 1 billion people to Web3.

The impact of This innovation will be evident in the emergence of new forms of digital content. By leveraging Near Foundation's technology and extensive library of content, Shemaroo will be empowered to produce inventive digital content, such as NFTs and metaverse experiences.