EARLY CONCLUSION OF THE STOCK EXCHANGE OFFER

OF THE UNEXERCISED RIGHTS IN THE CAPITAL INCREASE

ALL 532,600 OPTION RIGHTS OFFERED, VALID FOR THE SUBSCRIPTION OF 133,150 NEWLY ISSUED ORDINARY SHARES, WERE PLACED ON THE MARKET

Milan 20 December 2021 - SG Company Società Benefit S.p.A., one of the leading players in Italy in the Entertainment&Communication sector, listed on the Euronext Growth Milan market of Borsa Italiana (ticker: SGC), announces that the auction of unexercised rights, held on the stock exchange today according to Article 2441, paragraph 3, of the Italian Civil Code, has ended early.

All of the 532,600 option rights that remained unexercised during the option offer period, which began on 29 November 2021 and ended on 16 December 2021, were placed on the market. These rights are valid for the subscription of 133,150 newly issued ordinary shares.

The exercise of the unexercised rights acquired in the context of the offer on the Stock Exchange and, consequently, the subscription of the new SG Company SB S.p.A. shares must be carried out, under penalty of forfeiture, through the authorized intermediaries belonging to the centralized management system of Monte Titoli S.p.A. no later than 21 December 2021.

The new SG Company SB S.p.A. shares subscribed will be credited to the accounts of the intermediaries belonging to the centralized management system managed by Monte Titoli S.p.A. at the end of the accounting day of 21 December 2021, with availability on the same date.

This press release is publicly available in the Investor Relations section of the Company website Financial market press releases | SG Company Società Benefit S.p.A.

SG Company Società Benefit S.p.A. is a Digital Company, ISO 9001 certified and listed on the Euronext Growth Milan of Borsa Italiana (ticker: SGC), Technology segment, is an Innovative SME and, in keeping with its mission of "Sharing Growth", has also embarked on the ESG (Environmental, Social and Governance) path to ensure an increasingly future-oriented sustainable management of the Company, firmly believing in the value of a business for the collective benefit. One of Italy's top players for over 20 years now in the Entertainment&Communication industry, it specializes in the areas of Digital & Live Communications, Hybrid Events, Video Production, Consumer Format, and Meetings & Events Industry. In its 2021-2023 Business Plan, it has embarked on a path of digital transformation, integrating a data valorization strategy in each business area thanks to the implementation of Marketing Technology solutions on every activity. Its distinctive positioning hinges on the synergy between data and content, as well as on the ability to offer a single direction over creativity, production, and technology natively for each project, guaranteeing clients constant integration between physical and digital. The Company boasts a portfolio of high- standing clients at a global level. It has planned, promoted, and produced many successful national and international formats

such as Milano Food Week, Obecity, Sneakerness, Digital Design Days, Business Tech Forum and others.

Francesco Merone (I.R.)

Roberta Sferrazza Papa (I.R. Junior)

ir@sg-company.it

r.sferrazza@sg-company.it

+ 39 3297194756

Nomad: Banca Profilo S.p.A.

Financial Media: IR Top Consulting

sgcompany@bancaprofilo.it

Domenico Gentile - d.gentile@irtop.com

+39 02 584081

+39 02 45473883/4

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SG Company S.p.A. published this content on 12 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 12 January 2022 16:55:04 UTC.