SG S p A : Company Società Benefit S.p.A. – Double Srl and Nexthing Ltd form Nexthing Srl

DOUBLE SRL, 100% OWNED BY SG COMPANY, AND NEXTHING LTD

FORM THE NEW COMPANY NEXTHING SRL

Milan 3 Dicember 2021 - SG Company Società Benefit S.p.A., one of the main players in Italy in the Entertainment&Communication sector, listed on the Euronext Growth Milan market of Borsa Italiana (ticker: SGC), informs that today the two companies Double Srl, a video production company wholly owned by SG Company SB S.p.A., and Nexthing Ltd, have established the new company Nexthing Srl.

Nexthing Ltd is an international company established in mid-2019, dedicated to the production of TV commercials, commercials, TV series, and films, with headquarters in London and branches in Manchester, Prague, Warsaw, Istanbul, Beirut, Riyadh, Mumbai, and Shanghai. The group's relative turnover as of 31.12.2020 was approximately EUR 7.3 million and its clients include Mercedes-Benz, Zurich, ING, Toyota, Procter & Gamble, and Hugo Boss.

SG Company SB S.p.A. and Nexthing Ltd had already established a commercial partnership agreement in July 2020, with the company's intention of pursuing an internationalization plan and increasingly exporting its services. The creation of Nexthing Srl also further reinforces the entry into Italy of the British group already operating with its subsidiary X-Hybrid, which represents two-time Olympic champion, Marcell Jacobs, in Italy and worldwide.

The new company, Nexthing Srl, is 51% owned by Double Srl and has Francesco Levizzani, former Managing Director of Double Srl, as Sole Director, who said: "I am happy and honored to unite the world of SG Company, in particular Double, with the great international network of Nexthing. It is an important opportunity for us to have access to the world of ADV and high-levelvideo advertising".

The CEO of Nexthing Ltd, Luca Oddo, also stated: "This is a partnership that was not born today. We have been able to wait and in a world that is now completely different, the time has come to be brave and leave room for doing".

The main activities of Nexthing Ltd will be related to communication strategies, creativity, and the production of videos and commercials.

This press release is publicly available in the Investor Relations section of the Company website Financial market press releases | SG Company Società Benefit S.p.A.

SG Company Società Benefit S.p.A. is a Digital Company, ISO 9001 certified and listed on the Euronext Growth Milan of Borsa Italiana (ticker: SGC), Technology segment, is an Innovative SME and, in keeping with its mission of "Sharing Growth", has also embarked on the ESG (Environmental, Social and Governance) path to ensure an increasingly future-oriented sustainable management of the Company, firmly believing in the value of business for the collective benefit. One of Italy's top players for over 20 years now in the Entertainment&Communication industry, it specializes in the areas of Digital & Live Communications, Hybrid Events, Video Production, Consumer Format, and Meetings & Events Industry. In its 2021-2023 Business Plan, it has embarked on a path of digital transformation, integrating a data valorization strategy on each business area thanks to the implementation of Marketing Technology solutions on every activity. Its distinctive positioning hinges on the synergy between data and content, as well as on the ability to offer a single direction over creativity, production and technology natively for each project, guaranteeing clients constant integration between physical and digital. The Company boasts a portfolio of high-

standing clients at global level. It has planned, promoted and produced many successful national and international formats such as Milano Food Week, Obecity, Sneakerness, Digital Design Days, Business Tech Forum and others.

For information
Francesco Merone (I.R.)	Roberta Sferrazza Papa (I.R. Junior)
[e-mail]	[e-mail]
	+ 39 3297194756
Nomad: Banca Profilo S.p.A.	Financial Media: IR Top Consulting
[e-mail]	Domenico Gentile - [e-mail]
[phone]	[phone]/4