Serta Simmons Bedding announced the launch of its new Beauty Sleep® Collection & Serta® Classic® Collection. Designed to provide exceptional comfort and support at a compelling value, the new Beauty Sleep collection, with Original Beautyrest® Pocketed Coil® Technology for consistent, supportive sleep, and Serta Classic collection, with 3 comfort zones designed for essential lower back care and classic comfort, were developed with clear step-up merchandising platforms to introduce new consumers to the Beautyrest® and Serta® brand portfolios. The new products are arriving at retail for Memorial Day and will also be showcased at the Summer Las Vegas Market taking place July 28 ?

August 1, 2024. The new launches of Beauty Sleep and Serta Classic continue the pace of 2024 new product introductions for SSB. Combined with recent Beautyrest® Black® and Serta® iComfort® launches, SSB expects to deliver more than 25,000 placements at over 6,000 retail store locations over the first half of 2024.