Sato Holdings Corporation announced the appointment of Michael Beedles as Head of North America for the SATO Group. In this new role Mr. Beedles will be responsible for growing SATO's presence in the region and implementing a go to market strategy that focuses on total solutions. In addition to overseeing the North American market, Mr. Beedles also serves as the president of SATO Global Solutions (SGS).

He will drive business in North America in collaboration with SGS, expanding on SATO's data collection systems and labelling offerings, and leveraging the company's new printer platform, the NX Series, which will utilize IoT technology to provide 24x7 connectivity and worldwide customer support via SATO Online Services, a new service scheduled to launch later in 2015.