Two focused and leading businesses poised for further growth

Susan Duinhoven, President & CEO

SEB Nordic Seminar 2022, 11 January 2022

Two focused and leading businesses poised for further growth

  • We continue to grow Sanoma Learning, the leading European K12 learning business
  • We are the leading cross-media company in Finland and continue our successful digital transformation ​
  • We have 300-400m€ headroom for
    M&A and focus on growing our learning business​ further
  • We pay a solid dividend
  • Sanoma is a sustainable investment with learning and media having a positive impact on society​

2 SEB Nordic Seminar 2022

We have accelerated our transformation

≈ 800m€ invested

More than 400m€ new, highly profitable net sales acquired

Four acquisitions

Regional news

Santillana, leading

in K12 learning

media business

provider of K12

services in 2019

in Finland

learning content

Iddink | Itslearning |

in April 2020

in Spain; closed on

ACQUISITIONS

Clickedu | Essener

31 December 2020

DIVESTMENTS

Media

Online classifieds

Netherlands

business Oikotie

in April 2020

in July 2020

  • 700m€ divestment proceeds received
    • 400m€ net sales divested

Two focused,

leading

businesses

with solid

profitability and

cash flows

300-400m€

headroom for

M&A

3

SEB Nordic Seminar 2022

Learning is now contributing close to 70% of Group earnings

We have a balanced net sales profile…

Net sales by SBU

1.2 48%

52% bn€

Learning Media Finland

…with B2C about half of media sales

Group net sales by category, %

10%

Other

30%

Non-print adv

Print adv

11%

B2C Single copy

8%

41%

B2C Subscriptions

Learning close to 70% of earnings

Operational EBIT excl. PPA by SBU

~30%

184m€

(margin

15.8%)

~70%

Learning Media Finland

Pro forma incl. Santillana Spain as presented in Sanoma's stock exchange release on 8 March 2021

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SEB Nordic Seminar 2022

We continue to grow Sanoma Learning with strong focus on K12 learning services…

  • We focus on growing our K12 learning services
    • K12 being primary, secondary and vocational education
    • Learning services being blended learning content (print & digital), digital platforms for teaching and administration as well as content distribution
    • High barriers to entry due to local nature of the business
    • Three growth levers: market share gains, expansion of services and M&A
  • We share our best-in-class digital platforms and our European footprint gives us unique benefits of scale
    • Transitioning towards a subscription model
  • Long-termfinancial targets
    • Comparable net sales growth 2-5%
    • Operational EBIT margin excl. PPA above 23% over time including the acquisition of Santillana

5

SEB Nordic Seminar 2022

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Sanoma Oyj published this content on 11 January 2022 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 11 January 2022 16:47:05 UTC.