Salesforce announced that Sally Beauty Holdings has partnered with Salesforce to implement cloud-based enhancements to support the shopping experience for beauty enthusiasts and salon professionals. As salons closed and customers prioritized health and safety in response to the pandemic, DIY hair color and care gained popularity, leading to a surge in beauty supply demand. This new normal came with new expectations, leading Sally Beauty Holdings, comprised of the Sally Beauty Supply and Cosmo Prof businesses, to scale its ecommerce platforms and create new ways to engage with its community.

Sally Beauty Holdings quickly launched new digital shopping options, educational experiences and support for its customers. In addition to Buy Online, Pick Up In-Store and ecommerce ship-from-store capabilities available at Sally Beauty, and same day delivery available at Cosmo Prof, the retailer also launched curbside pick-up for both brands to deepen customer relationships by allowing customers to shop the way they feel most safe and comfortable.