Bigtincan announced the general availability of Bigtincan for Salesforce on Salesforce AppExchange, empowering customers to intelligently serve up enablement resources and insights within the CRM. Bigtincan's data science approach delivers relevant content and training within Salesforce using a powerful recommendation engine — allowing their customers to efficiently deliver personalized buying experiences using relevant content and knowledge. Bigtincan for Salesforce: Bigtincan's comprehensive enablement solution addresses the needs of sellers, managers, marketers and administrators.

Sellers can quickly find the most relevant content for their opportunities, share it with their prospects, and track engagement without leaving Salesforce. Managers can deliver bite-sized training just-in-time, based on opportunity characteristics from within Salesforce, where their reps spend the majority of their time. Marketers want to know which content is most effective in order to optimize resources on popular topics and formats as well as identify content gaps across various opportunity characteristics.

The Bigtincan for Salesforce solution allows marketers to validate the value of their work in supporting sales success. Bigtincan for Salesforce incorporates the recommendation engines to assist administrators in ensuring that the right content is delivered to the right user at the right time without the need to spend hours or even days and weeks setting up and maintaining a traditional tag-based recommender. The Bigtincan for Salesforce recommender uses a combination of advanced data science techniques to constantly update and refine how content is recommended to users.

The new Bigtincan for Salesforce solution enables sellers to waste no time reaching out to the most engaged prospects. Sellers are notified instantly when and how buyers have interacted with shared content using detailed engagement metrics that are served up right within Salesforce — reducing the guesswork involved in deciding when to follow up.