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RTL is Europe's leading entertainment brand. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day.
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RTL Luxembourg goes United
26 April 2023 | RTL Luxembourg
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Quarterly statement January to March 2024
08.05.24 | RTL Group
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- About RTL
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- Annual Report 2023
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Board
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Overview
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On 14 May 2024, Groupe M6 - a pioneer in digital television in France - reached a milestone in its streaming goals with the launch of new streaming service M6+. M6+ replaces 6play as the company's advertising-based video on demand (AVOD) platform. With double the amount of programmes available free of charge, M6+ offers a total of 30,000 hours across all genres throughout the year, including 10,000 hours of exclusive content. The platform will bring together Groupe M6's strong brands while offering new streaming content, including 300 films, 300 series and 200 youth brands.
Immersive, engaging and accessible: Thanks to a number of innovations, such as M6+ stories and an interactive player enhanced by data visualisation, the platform makes it easier for viewers to discover and engage with new content. With M6+, Groupe M6 is offering cross-media content on the same platform for the first time: Users can also listen to podcasts based on a selection of the company's best audio content.
To improve accessibility, M6+ has been rolled out on all connected TVs and all programmes are available for a minimum of 30 days. The platform combines quality and simplicity while offering premium features such as HD and cast to TV - all free of charge. M6+ was developed by streaming technology company Bedrock, which is owned by both Groupe M6 and RTL Group, and is backed by an ambitious investment plan: The aim is to double online programme consumption and triple revenue by 2028.
A national advertising campaign"Stream, save": To build awareness and attract new users, the launch is accompanied by an ambitious advertising campaign highlighting that the service is free. Developed by Groupe M6's in-house creative advertising team, the ads are rolled out as part of a large-scale multi-channel campaign across TV, radio, billboards and the press.
Oliver Fahlbusch
Executive Vice President Communications & Investor Relations, RTL Group
+352 / 24 86 5200
oliver.fahlbusch@rtl.com
RTL is Europe's leading entertainment brand standing for entertainment, independent journalism, inspiration, energy and attitude. With our TV channels, streaming services, radio stations and online platforms in Germany, the Netherlands, France, Hungary and Luxembourg, we reach millions of people across Europe every day. The RTL brand is owned by RTL Group.
About RTL Group
RTL Group is a leading entertainment company across broadcast, streaming, content and digital, with interests in 60 television channels, seven streaming services and 36 radio stations. The Group's families of TV channels are either number one or number two in six European countries, while RTL Group owns or has interests in radio stations in France, Germany, Spain and Luxembourg. RTL Deutschland is the Group's largest business unit and Germany's first cross-media champion, operating across TV, streaming, radio, digital and publishing. RTL Group's streaming services include RTL+ in Germany and Hungary, Videoland in the Netherlands and M6+ in France. Fremantle is one of the world's largest creators, producers and distributors of scripted and unscripted content, responsible for more than 11,000 hours of programming per year, alongside an international network of teams operating in 27 countries. The streaming tech company Bedrock and the ad-tech company Smartclip are also owned by RTL Group. As a market leader, RTL Group strives to foster alliances and partnerships within the European media industry, for example by building a one-stop advertising sales house in Germany with Ad Alliance and driving international advertising sales with RTL AdAlliance. Bertelsmann is the majority shareholder of RTL Group, which is listed on the Luxembourg and Frankfurt stock exchanges and in the MDAX stock index.
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RTL Group SA published this content on 15 May 2024 and is solely responsible for the information contained therein. Distributed by Public, unedited and unaltered, on 15 May 2024 13:49:05 UTC.