Root, Inc. announced the appointment of Julie Szudarek, CEO of Atida, to Root's board of directors, effective July 1. Szudarek joins Root's board with more than 25 years of experience driving ecommerce and technology-enabled businesses to reach their full market potential. Before joining Atida, Szudarek held senior leadership roles at Groupon. In her most recent role, she ran Groupon's international division, a $1.5B revenue business responsible for sustained growth across 12 countries.

She led a team of 1500+ across sales, operations, logistics, and administration. Prior to Groupon, Szudarek led strategy, analytics, and revenue management at Orbitz (acquired by Expedia). Earlier in her career, she worked in management consulting at Accenture (formerly Andersen Consulting), helping Fortune 100 companies use technology to strengthen their business operations.

Currently, Szudarek is CEO of Atida, operating in Germany, France, Italy, Netherlands, Portugal, and Spain. Szudarek holds an MBA from the University of Michigan and a B.S in Finance from Indiana University. She lives in London with her husband and three children.

Szudarek will serve on Root's Audit, Risk, and Finance Committee.