RooLife Group Ltd. announced its appointment as the exclusive marketing, sales and distribution partner in China for SLG Brands, a U.K. based beauty and wellness company, for its COLAB Dry Shampoo brand. RooLife will operate China-facing e-commerce for the COLAB Dry Shampoo range which is already sold in 37 countries around the world. It is expected to have strong market appeal in China due to the brand's international reputation, the growing market for personal grooming products and the environmental conditions in China. RooLife is engaged to develop and operate advertising and marketing campaigns for the COLAB products and manage sales through e-Commerce channels including TMall, Taobao, Kaola, VIP, JD, Little Red Book and Pin Duo Duo stores. The three-year contract, which is subject to annual performance milestone reviews, will provide RooLife a mixture of monthly service fees and a margin on sales to be derived from sales of COLAB products and is expected to deliver total revenue for the RooLife Group of approximately $2.5m over a three year period if minimum sales performance milestones, which are scaled up each year, are met.