RENTRAK CORPORATION 
By PORTLAND, Ore., Jan. 11 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), a leader in multi-screen media measurement serving the entertainment and advertising industries, released the "Stickiness" Index for the week of December 28, 2009 through January 3, 2010. The "Stickiness" Index lists the top-25 "stickiest" 30-minute, 60-minute and 120-minute primetime programs based on proprietary information derived from Rentrak's TV Essentials service which tracks anonymous set-top-box viewing information.
With the "Big 4" networks (ABC, CBS, FOX and NBC) primarily in repeats, cable series dominated 19 of the top-25 Stickiness Index rankings for the week.
The "Stickiness" Index is based on the average percentage of the program viewed, divided by the average percentage viewed for all series of that duration during Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm). Programs with the most engaged viewers will have higher "stickiness" indexes.
Week of 12/28/2009- 1/03/10:
Index Rating
Rank Rank Series Network Index
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1 128 Trust LMN 168
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2 162 Criminal Minds ION-B 160
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3 66 Iron Chef America FOOD 157
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4 159 Sortilegio UNIV-B 155
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5 203 En nombre del amor UNIV-B 153
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6 54 Angus, Thongs, and the Perfect Snogging NICK 149
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7 8 Brothers and Sisters ABC 148
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8 235 Ann Rule's Too Late to Say Goodbye LMN 144
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9 115 Wubb Idol NICKJR 144
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10 76 NCIS USA 142
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11 218 Debbie Macomber's Mrs. Miracle HALL 142
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12 212 The Most Wonderful Time of the Year HALL 141
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13 20 Criminal Minds CBS 141
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14 197 Her Only Child LMN 139
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15 177 Cradle of Lies LMN 138
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16 22 CSI: NY CBS 138
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17 143 To Have and to Hold LMN 138
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18 14 The 32nd Annual Kennedy Center Honors CBS 138
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19 80 Bones TNT 138
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20 36 The Mentalist CBS 137
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21 38 CSI: Crime Scene Investigation CBS 136
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22 114 Star Wars: The Clone Wars TOON 132
--- --- ------------------------- ---- ---
23 70 Tyler Perry's Meet the Browns TBS 132
--- --- ----------------------------- --- ---
24 189 Management LIFE 132
--- --- ---------- ---- ---
25 88 Law & Order: Special Victims Unit USA 131
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[ABC is owned by the Walt Disney Company; CBS is a division of CBS Corp.; Cartoon Network, TBS and TNT are owned by Turner Broadcasting, Inc., a unit of Time Warner; Food Network is owned by Scripps Networks Interactive and Tribune Company; Hallmark Channel is owned by Crown Media Holdings; ION is owned by ION Media Networks; Lifetime and Lifetime Movie Network are owned by A&E Television Networks; Nick and Nick Jr. are owned by MTV Networks, a division of Viacom.; Univision is owned by Univision Communications, Inc.; USA is owned by NBC Universal]
The "Stickiness" Index is the average percentage of the program viewed, divided by the average percentage viewed for all programs of that duration (i.e. 30 min, 60 min, or 120 min). Monday-Saturday primetime (8pm-11pm) and Sunday primetime (7pm-11pm) programs, includes roll up of air times. Excludes local programming and all premium non ad-supported channels.
About TV Essentials
Rentrak's TV Essentials is a comprehensive suite of research tools that enable customers to analyze anonymous audience viewing of programming and advertising across VOD, DVR, interactive and linear television. Utilizing proprietary technology to process massive amounts of click-stream data, the TV Essentials system is able to aggregate and report second-by-second information from millions of digital set-top boxes. The system can isolate individual market, network, series, or telecast performance, administer national and local estimates, and provide an evaluation of influencing factors such as psychographics and demographics.
About Rentrak Corporation
Rentrak Corporation is an industry-advancing media measurement and research company, serving the most recognizable names in the entertainment industry. Reaching across numerous platforms including box office, home entertainment, on-demand and linear television, broadband and mobile, Rentrak provides unique and actionable insight for our clients and partners. From the introduction of our revolutionary Pay-Per-Transaction® distribution and revenue-sharing system, which equipped Rentrak with the intelligence and ability to deal with large, complex data streams, to the company's exclusive Essentials(TM) suite of services, Rentrak has redefined digital audience measurement. Rentrak is headquartered in Portland, Oregon, with additional offices in Los Angeles, New York City and Miami/ Ft. Lauderdale. For more information on any of Rentrak's services, please visit www.rentrak.com.
Contacts: Rogers & Cowan for Rentrak Corporation
Sallie Olmsted Amanda Bartz
(310) 854-8124 (310) 854-8151
solmsted@rogersandcowan.com abartz@rogersandcowan.com
SOURCE Rentrak Corporation
