LOS ANGELES, Jan. 17 /PRNewswire-FirstCall/ -- Rentrak Corporation (Nasdaq: RENT), today announced the weekend theatrical box office numbers for the weekend period of January 15 through January 17, 2010 according to the company's Box Office Essentials(TM) theatrical box office data collection and analytical service.

The twelve estimated top producing motion pictures for the weekend, per data collected as of Sunday, January 17, 2010 include:




                                              Weekend
    Rank   Title               Distributor    Gross         Cume     Locations
    ----   -----               -----------    -------       ----     ---------
                               20th Century
        1  Avatar               Fox           41,300,000  491,767,005     3285
        2  The Book Of Eli     Warner Bros.   31,615,000   31,615,000     3111
        3  The Lovely Bones    Paramount      17,060,000   17,526,663     2563
            Alvin And The
            Chipmunks: The     20th Century
        4   Squeakquel          Fox           11,500,000  192,591,843     3296
        5  Sherlock Holmes     Warner Bros.    9,825,000  180,018,400     3173
        6  The Spy Next Door   Lionsgate       9,700,000    9,700,000     2924
        7  It's Complicated    Universal       7,671,510   88,223,335     2670
        8  Leap Year           Universal       5,827,840   17,529,010     2512
        9  The Blind Side      Warner Bros.    5,565,000  226,774,265     2408
       10  Up In The Air       Paramount       5,460,000   62,833,018     2107
       11  Daybreakers         Lionsgate       5,000,000   24,188,401     2523
                               The Weinstein
       12  Youth In Revolt      Company        2,829,891   11,968,923     1873

    Weekend of 1/15/10 to 1/17/10

© Rentrak Corporation 2010 -Content in Rentrak Theatrical box office updates is produced and/or compiled by Rentrak Corporation and its Box Office Essentials® theatrical box office data collection and analytical service, and is covered by provisions of the Copyright Act. The material presented herein is intended to be available for public use. You may reproduce the content of the box office updates in any format or medium without first obtaining permission, subject to the following requirements: (1) the material must be reproduced accurately; and (2) any publication or issuance of any part of the material to others must acknowledge Rentrak Corporation as the source of the material.

About Box Office Essentials

Box Office Essentials provides each studio with password-protected, real-time, web browser-based and 24/7 access to data pertaining specifically to their movie release titles. A sophisticated toolset allows studio distribution executives to view and analyze the information at different levels of detail and across a multitude of attributes (by theatre circuit, DMA, time zone, etc.), enhancing their ability to make faster, and better informed decisions. Additional features include online school calendars (K-12 and college), interactive release schedule and 24-hour subscriber support.

About Rentrak Corporation

Rentrak Corporation, based in Portland, Oregon, is an information management company serving clients in the media, entertainment, retail and advertising industries. The company's Entertainment Essentials® suite of services is redefining media measurement in the digital broadband era. Entertainment Essentials provides customers with near-real-time, actionable insight into performance of content distributed over a wide variety of modern media technologies. Available by license or subscription, each Entertainment Essentials application allows executives to analyze detailed industry-wide and title-specific data to make decisions that enhance the bottom line and provide competitive advantage. For further information, please visit Rentrak's corporate website at Rentrak.com.


    Contacts:    Rogers & Cowan for Rentrak Corporation
                 Sallie Olmsted                 Amanda Bartz
                 (310) 854-8124                 (310) 854-8151
                 solmsted@rogersandcowan.com    abartz@rogersandcowan.com

SOURCE Rentrak Corporation